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Silestone
Introduces The First Countertops With
Built-in Microban Antimicrobial Product Protection
Houston,
Texas - (November 23, 2004) - Cosentino, the largest producer
and distributor of natural quartz surfacing in the world,
launches a new era in countertop performance by introducing
Silestone with built-in Microban antimicrobial product protection.
Silestone is the first and only natural quartz surfacing with
the inclusion of Microban protection which provides a proven
deterrent to the growth of bacteria that can cause stains,
odors and product deterioration.
"Silestone
is already the best surfacing material on the market and the
leading quartz surface, being virtually maintenance-free and
highly scratch-, stain- and scorch-resistant," said Mike
Heylmun, vice president of sales for Cosentino, USA. "Our
exclusive agreement with Microban International will allow
us to provide consumer and commercial countertop users with
a unique level of product protection not available anywhere
else in the countertop market. Silestone with Microban protection
will be available in selected colors summer 2005."
Under
certain conditions, microbes on an untreated surface can double
every 20 minutes. However, Silestone natural quartz countertops
with built-in Microban protection, penetrate the cell wall
of organisms and inhibit their growth and reproduction. Unlike
surface applied coatings, Silestone incorporates Microban
protection into the molecular structure of the product during
the manufacturing process so it will not wash off or wear
away.
Silestone
natural quartz countertops with Microban protection inhibit
the growth of common bacteria, yeasts, molds and fungi that
cause stains, odors and product degradation. Providing continuous
microbe protection, Silestone natural quartz countertops with
Microban technology are easier to clean and stay cleaner between
cleanings for the lifetime of the product. Microban protection
is not designed to protect users against food borne illness
or to replace the need for normal cleaning.
Cosentino,
makers of Silestone, and Microban International have signed
an exclusive agreement for a minimum of 10 years. The partnership
makes the great natural quartz product, Silestone, even better.
Bill Rubinstein,
CEO of Microban International said, "Microban has more
than 20 years of experience engineering antimicrobials into
a broad range of products for major brands including RIDGID®
tools and ORECK® vacuums and we look forward to strengthening
the value and unparalleled performance associated with Silestone
natural quartz countertops."
Microban
technology is registered with the EPA, has been proven in
independent laboratory testing and successfully used in leading
consumer and industrial products used in residential, foodservice
and healthcare facilities around the world. Microban protection
can be found in products such as DAP® caulks and sealants,
LATICRETE® grout and tile installation products, Holmes®
humidifiers and air purifiers, and numerous other products.
Silestone
natural quartz countertops are offered in more than 50 colors
and available coast-to-coast through a mature network of distributors,
Certified Silestone installers and more than 3,500 retail
outlets including Home Depot and EXPO Design Centers, as well
as at e-counters.com. Quartz is one of the hardest minerals
on earth, making Silestone naturally scratch-resistant. Silestone
is non-porous, and therefore highly stain-resistant without
needing to be sealed, and has four times the flexural strength
of granite, making it less susceptible to chipping, cracking
or breaking.
Microban
International, Ltd. is a global technology and marketing company
dedicated to enhancing high quality consumer, industrial and
medical products with branded built-in protection from microbes.
Microban International licenses the Microban® global brand
name, sells custom-engineered compounds, and provides a range
of services, including regulatory and marketing support. The
Microban® brand promises continuous and durable antimicrobial
product protection, built-in during manufacture to not wear
out for the useful life of the product. Microban International
is headquartered in New York City with operations in the United
States, Europe and Asia, and sales offices worldwide. www.microban.com
Cosentino USA, headquartered in Houston, Texas is the largest
distributor of natural quartz surfacing in North America -
and Silestone is the fastest growing countertop surface. Silestone
is produced in Spain by Cosentino, S.A., a leader in natural
stone with more than 70 years of industry experience. Additional
information about Silestone is available by calling 800-291-1311
or by visiting www.silestone.com.
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